

An arcaded plaza and stone fountain below the snow-capped Atlas, rose beds and orange trees in bloom — Blida drawn like a vintage travel poster.
Blida wears its nickname openly — la Ville des Roses, the city of roses at the foot of the Atlas. The poster gathers it all into one square: a whitewashed arcaded plaza with a stone fountain at its centre, plane trees and orange branches heavy with fruit, and rose beds tumbling across the foreground in pink and red. Behind the old town the Atlas Blidéen rises green and folded, the peaks of Chréa still holding their snow under a warm golden sky. « BLIDA — La Ville des Roses » runs across the top in classic vintage serif. The front carries the name alone. Heavyweight 350gsm cotton, unisex oversized. DTF print built to hold the deep rose reds, the orange-grove greens and the snow on the Atlas. Designed and printed in Montreal — for the Blida pride that travels well.